ELITE TRAINING

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TEASE Framework Implementation Checklist

Purpose

This checklist helps you systematically implement the TEASE conversion framework from Module 6: Adult Content-Specific Sales Strategies to maximize PPV content conversion rates.

T - Timing

  • Identified subscriber’s active engagement period
  • Analyzed historical purchase patterns for optimal timing
  • Monitored recent content engagement for interest indicators
  • Checked for complementary content recently viewed
  • Verified no recent purchases that might create budget concerns
  • Confirmed subscriber is in receptive communication mode

Optimal timing notes:

E - Excitement

  • Created anticipation through strategic information release
  • Developed curiosity gap in preview content
  • Used progressive revelation technique
  • Incorporated subscriber’s known interests in teaser
  • Implemented multi-phase teasing approach
  • Established emotional connection to content theme

Excitement building approach:

A - Articulation

  • Applied DESIRE framework in content description
  • Used vivid, sensory-rich language
  • Incorporated subscriber’s preferred terminology
  • Balanced explicit description with emotional resonance
  • Highlighted unique/exclusive content elements
  • Connected content to subscriber’s expressed interests

Key articulation phrases:

S - Scarcity

  • Created legitimate urgency through limited availability
  • Specified clear time or quantity limitations
  • Highlighted exclusive or limited-time elements
  • Emphasized special access being offered
  • Created fear of missing out (FOMO) without manipulation
  • Provided clear deadline or availability window

Scarcity elements implemented:

E - Encouragement

  • Provided clear, friction-free path to purchase
  • Included direct call-to-action
  • Offered simple yes/no response option
  • Removed potential obstacles to purchase
  • Included positive reinforcement for decision
  • Created seamless transition to transaction

Encouragement approach:

Implementation Notes

  • Subscriber name: _______________
  • Content type: __________________
  • Primary psychological driver: _______________
  • Secondary psychological driver: _______________
  • Price point: ___________________
  • Conversion result: _____________
  • Feedback received: _____________
  • Optimization for next offer: _______________

Example: Completed Checklist

T - Timing

  • Identified subscriber’s active engagement period
  • Analyzed historical purchase patterns for optimal timing
  • Monitored recent content engagement for interest indicators
  • Checked for complementary content recently viewed
  • Verified no recent purchases that might create budget concerns
  • Confirmed subscriber is in receptive communication mode

Optimal timing notes: Subscriber typically engages most actively between 8-10pm on weekdays. Has recently viewed multiple shower-themed posts and commented positively. Last purchase was 12 days ago (sufficient budget recovery time).

E - Excitement

  • Created anticipation through strategic information release
  • Developed curiosity gap in preview content
  • Used progressive revelation technique
  • Incorporated subscriber’s known interests in teaser
  • Implemented multi-phase teasing approach
  • Established emotional connection to content theme

Excitement building approach: Sent a cropped screenshot teaser 24 hours before the offer. Mentioned creating “something special” based on their previous comments about shower content. Used progressive revelation by sending a 5-second preview clip showing the beginning but cutting before explicit content.

A - Articulation

  • Applied DESIRE framework in content description
  • Used vivid, sensory-rich language
  • Incorporated subscriber’s preferred terminology
  • Balanced explicit description with emotional resonance
  • Highlighted unique/exclusive content elements
  • Connected content to subscriber’s expressed interests

Key articulation phrases: “Complete access to my shower routine” (Details) “Angles and activities I never show on my main feed” (Exclusivity) “You’ll hear every sound of the water running down my body” (Sensory) “I make eye contact with you throughout” (Intimacy) “Builds to an intense finale subscribers have called ‘mind-blowing’” (Reward) “An experience you’ll want to revisit again and again” (Experience)

S - Scarcity

  • Created legitimate urgency through limited availability
  • Specified clear time or quantity limitations
  • Highlighted exclusive or limited-time elements
  • Emphasized special access being offered
  • Created fear of missing out (FOMO) without manipulation
  • Provided clear deadline or availability window

Scarcity elements implemented: “Only sending this to my 15 most engaged subscribers” “This offer is available for the next 24 hours only” “I wanted to give you first access before it’s gone”

E - Encouragement

  • Provided clear, friction-free path to purchase
  • Included direct call-to-action
  • Offered simple yes/no response option
  • Removed potential obstacles to purchase
  • Included positive reinforcement for decision
  • Created seamless transition to transaction

Encouragement approach: “Would you like me to send it to your inbox now? Just reply ‘yes’ and I’ll deliver it immediately.” “I know you’ll love this one based on what you’ve enjoyed before.” “The $X price includes lifetime access to rewatch whenever you want.”

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